Privacy Policy

Last updated: 2025-08-07

Ridgefire Trail LLC (“Ridgefire,” “we,” “us”) respects your privacy. This policy explains what information we collect at ridgefiretrail.com (the “Site”), how we use it, and the choices you have.

1. Information We Collect

Device and usage data: IP address, browser type, pages visited, time zone, and cookies. We collect this to operate, secure, and improve the Site, and for analytics. This data is collected automatically via cookies, log files, pixels, and similar technologies.

Order data: Name, billing and shipping address, email, phone number, and payment details. We collect this to process and ship orders, send confirmations and invoices, and screen for fraud. This data is collected from you during checkout.

Support data: Emails, chat transcripts, and return requests. We collect this to provide customer service and manage product recalls. This data is collected from you during support interactions.

2. How We Use Your Information

  • Fulfill and manage orders, returns, and exchanges.

  • Communicate about your purchase or inquiries.

  • Improve the Site, products, and marketing.

  • Detect and prevent fraud or misuse.

  • Comply with legal obligations such as tax, accounting, and product-safety recalls.

3. Sharing and Service Providers

We share information only as necessary to run our business, for example:

  • Squarespace (website hosting and storefront features).

  • Stripe / PayPal / Square (if used) for secure payment processing.

  • ShipStation (if used) for shipping labels and tracking.

  • Google Analytics (optional) for site traffic analytics with IP anonymization enabled.

We may also disclose information when required by law (e.g., subpoena) or to protect our rights. We do not sell or “share” personal information for cross-context behavioral advertising.

4. Cookies and Similar Technologies

We use functional cookies to keep your cart intact and analytics cookies to understand site performance. You can disable cookies in your browser, but some parts of the Site may not work.

Examples:

  • _secure_session_id – navigation through the storefront (expires in 24 hours)

  • cart – keeps items in your cart (expires in 2 weeks)

  • _ga – Google Analytics (expires in 2 years)

5. Your Rights and Choices

  • Access/Update: Request a copy or correction of your personal data.

  • Delete: Ask us to delete your data, subject to record-keeping laws (e.g., tax).

  • Opt out of marketing: Unsubscribe anytime using the link in our emails.

Residents of certain states (e.g., California, Colorado, Virginia, Connecticut, Utah) may have additional rights. We will honor those rights even if our business size is below legal thresholds. If we deny a request, you may submit an appeal by replying to our response or emailing us with “Privacy Appeal” in the subject.

6. Retention

We retain order records and related personal information for as long as needed to fulfill the purposes above and meet legal obligations. For tax and accounting, we typically keep order records for up to seven (7) years.

7. Security

We use HTTPS, PCI-compliant payment processors, and role-based access controls. No method is 100% secure. Notify us immediately if you believe your account was compromised.

8. Children

The Site is not directed to anyone under 13. We do not knowingly collect children’s information. If you believe a child provided us with data, contact us for deletion.

9. Do Not Track

Browsers may send “Do Not Track” signals. Because there is no consistent industry standard, we do not alter our data collection in response to DNT at this time.

10. International Users

We currently ship only within the United States. If you access the Site from outside the U.S., you consent to transferring your information to our U.S. servers.

11. Changes

We may update this policy from time to time. The “Last updated” date will change, and material changes will be posted prominently on the Site.

12. Contact Us

Ridgefire Trail LLC

Attn: Privacy Office

Georiga, United States

ridgefiretrail@gmai.com